benchmark assignment social media marketing plan

Today’s sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.

  1. Marketing Goals
  2. Target Audience
  3. Message
  4. Social Media Platforms
  5. Scenarios (Positive and Negative)
  6. Audience Influencers
  7. Timeline
  8. Competitive Advantage
  9. Evaluation Metrics

Use the “Social Media Marketing Plan Template” to complete and submit the assignment.

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APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

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