Case Study Marketing

respond to the following questions through a cohesive 1000 – 1500 word document:

1.  View the two Motel 6 television ads. What are your thoughts about the television ad?

2.  Access the website, Facebook, and Twitter pages for Motel 6. What are your thoughts about the information provided and the design of each site? How well integrated are all these resources? Provide specifics to support your answer.

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3.  Based on the resources you have viewed, describe who you think is the target market for Motel 6. Describe the target market in terms of demographics and psychographics.

4.  Describe the strategy Motel 6’s parent, The Blackstone Group, employs in their international operations. What factors from Chapter 8 in the Kotler (2016) text appear to be the basis for the organization’s choice of international brands and markets?

5.  What about business travelers? What type of business travelers would use Motel 6? Why?

I will upload the textbook to be able to see Chapter #8.