consumer behavior consumer culture amp microcultures 1

Cultural Distance

Use the Internet to find the consumer corruption indices for various nations (see

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  • Why do these values differ so greatly from nation to nation?
  • How would this factor into the idea of cultural distance?
  • Do you believe it would be ethical to do business in one of the more traditionally corrupt nations, such as Russia or Nigeria (feel free to discuss other nations)? Why or why not?