discussion 1853

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I need answers for below Discussion, should be 400 to 500 words with APA format and must provide 3 peer reviewed references. and Discussion should be in good manner.

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DISCUSSION QUESTION: Defend ONE of the following statements:

  • The best marketing research is quantitative in nature.
  • The best marketing research is qualitative in nature.

Note: Please write a Discussion in one word document.(clearly avoid plagiarism).