marketing 94

Please answer the following questions completely and thoroughly. Each question is worth 25 points possible. You must upload your answers in a Word document that will be run through Turnitin. Refer to grading rubric below (answers copied from another source will result in a zero).

  1. What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why?
  2. Go to the supermarket and take a look at the brand extensions that exist for Coke. Do you think this makes sense or not? When is brand extension a good strategy? When is it a poor one?
  3. Consider Starbucks coffee. Consumers sometimes bond very closely with their preferred brands. What type of brand equity do you believe they have established over the years? How did this happen?
  4. What do you like about your bank? How would you compare the services you receive from your bank to other competing banks and to your “ideal” bank? What is good about the service you currently receive? What specifics about the service make it very good from a marketing standpoint?

Rubric

Some Rubric

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Some Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeQuestion 1

25.0 pts

Outstanding

Very thorough; in-depth analysis/response/explanation

22.5 pts

Excellent

Thorough; in-depth analysis/response/explanation

20.0 pts

Good

Somewhat thorough; in-depth analysis/response/explanation

17.5 pts

Average

Minimally thorough; no depth to analysis/response/explanation

15.0 pts

Poor

Surface-level response; provides an answer but does not explain/discuss

0.0 pts

No credit

no response to question; answer provided does not answer the question, answer is copied from another source (not original work)

25.0 pts

This criterion is linked to a Learning OutcomeQuestion 2

25.0 pts

Outstanding

Very thorough; in-depth analysis/response/explanation

22.5 pts

Excellent

Thorough; in-depth analysis/response/explanation

20.0 pts

Good

Somewhat thorough; in-depth analysis/response/explanation

17.5 pts

Average

Minimally thorough; no depth to analysis/response/explanation

15.0 pts

Poor

Surface-level response; provides an answer but does not explain/discuss

0.0 pts

No credit

no response to question; answer provided does not answer the question, answer is copied from another source (not original work)

25.0 pts

This criterion is linked to a Learning OutcomeQuestion 3

25.0 pts

Outstanding

Very thorough; in-depth analysis/response/explanation

22.5 pts

Excellent

Thorough; in-depth analysis/response/explanation

20.0 pts

Good

Somewhat thorough; in-depth analysis/response/explanation

17.5 pts

Average

Minimally thorough; no depth to analysis/response/explanation

15.0 pts

Poor

Surface-level response; provides an answer but does not explain/discuss

0.0 pts

No credit

no response to question; answer provided does not answer the question, answer is copied from another source (not original work)

25.0 pts

This criterion is linked to a Learning OutcomeQuestion 4

25.0 pts

Outstanding

Very thorough; in-depth analysis/response/explanation

22.5 pts

Excellent

Thorough; in-depth analysis/response/explanation

20.0 pts

Good

Somewhat thorough; in-depth analysis/response/explanation

17.5 pts

Average

Minimally thorough; no depth to analysis/response/explanation

15.0 pts

Poor

Surface-level response; provides an answer but does not explain/discuss

0.0 pts

No credit

no response to question; answer provided does not answer the question, answer is copied from another source (not original work)

25.0 pts

Total Points: 100.0