product and target market planning


Identify the physical attributes, customer benefits, and competitive advantages of the product (or service), Starbucks Coffee to be offered by the organization. Analyze geographic, economic, cultural, and legal factors that would influence offering a standardized or an adapted product for this forein market.

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Discuss economic, cultural, political, or technological factors that might affect the speed of movement of the product (or service) through the stages of the product life cycle (introduction, growth, maturity, and decline).


Describe the characteristics of potential customers in terms of geographic location, demographics, media habits, consumer behavior patterns, and lifestyle activities.

Criteria: 1-2 pages, APA format