using first person perspective of the firm manager of the firm in the case use economic theory to discuss explain and or provide insights solutions into aspects of the case 1

You will use at least 2 economic concepts from 2 separate chapters (3-7) covered to perform your analysis. The case is attached, however the textbook chapter is not. The ebook can be accessed online from McGraw Hill Connect by signing into my account and a username and password will be given to whoever is going to be writing it. The textbook is called Managerial Economics and Business Strategy 9th Edition by Michael R. Baye and Jeffrey T. Prince. In order to receive credit each chapters concept must be 2-3 pages long and since there is going to be 2 concepts, the entire essay should be a minimum total of 4 pages or more. This is not including headings nor titles and must be written in Times New Roman font, double spaced.