Steve Jobs was a strong, charismatic leader who cofounded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobsâ€™ ascension from college dropout to Apple CEO.) Which CEOâ€”Jobs or Cookâ€”do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?
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